Every summer we've had a presence at a few local music festivals selling our original product, Temptation Vegan Ice Cream! This adds has added to our already busy summer (keeping up with growing production for Teese Vegan Cheese and Dandies Vegan Marshmallows) but also allowed for a good deal of fun. Seeing friends old and new, eating cold ice cream in the summer heat, seeing some really great bands, and in general spreading the vegan message through great tasting vegan ice cream!
In July we were present at Pitchfork Music Festival in Chicago's Union Park. We've had the honor of being a food vendor there for the past 5 years and each year it gets more and more fun. We can't thank the staff and fans of Pitchfork enough for being so welcoming. Seeing Mike Renaud from the local live talk show The Show 'n Tell Show running around always busy was a treat. We were positioned right next to an epic Honda car with a video game system built into it which provided for some extra and needed fun. We had one customer who we know bought at least a dozen cones over the weekend. Also got our yearly visit with old-school vegan and longtime fan Ken Shipley of Numero Group. Can't wait for next year!
View All Photos from Chicago Soydairy at Pitchfork Music Festival 2010
A few weeks later brings us to Lollapalooza in Chicago's Grant Park. It's always busy and full of suprises and our 4th year was no letdown. This year we were setup next to the restaurant owned by an old band-mate of a friend to Chicago Soydairy. We got to see Perry Farrell (Janes Addiction and Lollapalooza founder) and Graham Elliot (super hot Chicago chef) up close and nearly personal. Time Out Chicago came by and excitedly blogged about our ice cream. We got our picture up on local TV Superstation WGN's website (see photo #9). Got to see Japan X (our co-founder Dan Ziegler was happy for the second time that weekend, first was dancing to Lady Gaga). Most importantly we got to serve ice cream to one young boy with severe food allergies in complete trust and safety. It was an amazing moment for us and made for a perfect weekend.
Coming up Sept 3-5 we still have one more festival, the inaugural North Coast Music Festival also in Chicago's Union Park. This is everyones first time so it will be fun to see how everything goes! No idea who our fellow vendors will be. We do know Moby will be there. Our goal is to get a cone into his hands. Wish us luck!
